2017 starts good…


Wanted by Diplom-Is has already in 2017 won a bronze in Anfo Effekt in the category New, a sliver in Max Marketing Mix in the category Product Production and Distribution and a diploma in Retailprisen for lanch of The year 🙂

Jury duty

I have been asked to join both the Max Markting Mix and Gulltaggen 2017 juries. Three categories in MMM and the Nordic Student category in Gulltaggen this year 🙂

Another year with Kampanjeskolen

Dette skjer pĂĄ Kampanjeskolen 26. oktoberContent marketing – hva funker egentlig? Sammen med LOS&CO, Starcom Norway og Høyskolen Kristiania arrangerer vi Kampanjeskolen, og 26. oktober er temaet content marketing. Meld deg pĂĄ her: http://events.kampanje.com/alle-konferanser/kampanjeskolen-content-marketing-2.0—dette-funker-faktisk/ Posted by Kampanje Event on Wednesday, October 5, 2016


This autumn Kampanjeskolen will have 3 session. I will be the host on the frist one and holding a lecture about which tools a marketeer must know in 2016, at the last one.

Read more @ Kampanje.com

Working with Influencers

This summer I worked with several profiled influencers during the launch of Wanted, a new ice-cream from Diplom-Is. A real fun project I learn a lot from. The launch was done both in the influencers own channels and in Diplom-Is own channels. Check out the link for the films on Instagram.

The launch of Wanted had won bronze in Anfo Effekt 2016, sliver in Max Marketing Mix 2017 and where showcased as success story by Instagram.

Wanted website
Read more at Kreativt-Forum
Read more losco.no
Instagram showcase

Wanted crew

2 gold in Gullblyanten!

Gullblyanten 2015

On Friday I and the SAS team at LOS&CO won two gold in Gullblyanten for Comfy Challenge in the category Stunt/Event and in Outdoor/Ambient. I have published the job earlier.

SAS Comfy Challenge

Jippi! NĂĄ er det bare ĂĄ gĂĄ hjem ?

A photo posted by Arnt Christian Scheele (@twistedmind) on

Bra at jeg ikke gikk hjem. Ble en til #gullblyanten

A photo posted by Arnt Christian Scheele (@twistedmind) on

Frist in Norway to create Facebook Canvas ad

Today I created one of Norway´s frist Canvas Ads for LOS&CO´s client SAS. SAS is whitelisted form Facebook to run some early ads before the official launch of the product in the end of February. I think it turned out pretty nice. It must be view in the Facebook app on a mobile phone. I believe this format will take over much of the native ads on the medias websites during 2016. I also got Kampanje to write about it.

See the first canvas ad (only in mobile app)
See the second canvas ad (only in mobile app)
Read more at Kampanje.com
Read more at medier24.com
Read more at losco.no
Read more about Cavans Ads

Continue reading “Frist in Norway to create Facebook Canvas ad”

I have made TV commercials!

I have tried out something new, making TV commercials! It was very fun and the films turned out good. It was five One Call films tailor-made for TV 2 Sport Premium, the channel which broadcast the Premier League matches in Norway with Harry Redknapp. As a bonus we ended up with a few recording with Harry telling the story wrong which we used on One Call´s Facebook page as competition where you could win a free year with premier League and Mobile Broadband if you discover that was wrong.

Read more about the project @ LOS&CO website

Harry Redknapp

Harry Redknapp

See the rest of the films…

Continue reading “I have made TV commercials!”

Kampanjeskolen: Tech and marketing

Gikk du glipp av årets siste Kampanjeskole: Markedsføring og tech? Her kan du se hvilken teknologi dagens foredragsholdere er avhengige av 🙂

Posted by Kampanje on Tuesday, December 1, 2015


I was asked to do another talk at Kampanjeskolen. This time my talk was about all you need to do after you have launched your campaign these days. Before the work usably endes the campaigns were launched.

The event
My presentation

Kampanjeskolen: Viralkampanjer

Gikk du glipp av «Kampanjeskolen: Viralkampanjer»? Her deler to av foredragsholderne tips og tanker 🙂 Vel møtt til «Kampanjeskolen: Ubevisst påvirkning» 13. oktober!

Posted by Kampanje on Wednesday, September 9, 2015


I was asked to do talk about who things are changing and who we need to adopt to trends and think in a new way.

The event
My presentation

Social media @ Svalbard

Ă…rets #sukkertopptopptur #Svalbard #Spitsbergentravel #los&co

A photo posted by Arnt Christian Scheele (@twistedmind) on

This week I have been to Longyearbyen at Svalbard to inspire LOS&CO´s client Spitsbergen Travel, to best practice of sosiale media and use of digital channels for the future. The lecture has adopted the travel industry. Earlier I have led similar lecture for other clients at LOS&CO (unfortunately I can´t publish these lectures online). In return Spitsbergen Travel shows us their products as Rib Safari, Champagne tasting, Wild life camp, hiking among others.


Continue reading “Social media @ Svalbard”

Taking over the world with emojis

For Litago I was working on an app with customised emooijs with we called Moojis. In the frist version the Moojis could be used on Facebook, Facebook Messenger, Instagram, SMS, email or saved to the camera roll on the mobile device for any given use. We also med a song and music video for launch with the The Yum Yums, called Over and Over. Check it out on my radio show.

Download the Litago Moojis App
Read about the app in Kreativt Forum


Litago election 2013

Litago valget 2013

I worked as advisor and digital producer for the election campaign for Litago. We actually tried to run for government in Norway, but the TINE got cold feet and it ended up a fake election campaign during the 2013 election. Pretty fun experience with physical stands, sosiale media, film and PR in the press. It collected bronze medals in Gulltaggen, Anfo Effect and Max Marketing Mix. Litago was during this campaign probably the frist big brand in Norway to use Snapchat and Vine.

See the case video
Read about the case in Kreative Forum
View the election site

Grand Prix in Gullblyanten for Varier Brain Design

I as digital producer for DIST Creative worked together the client and the creative team to develop the concept and worked closely with award winning Swedish digital agency B–Reel. The projected used technology in new and exciting by reading children brainactivity to create artwork on the Varier Balance chair. The projects won serval awards after I started working for LOS&CO.

• Grand Prix in Gullblyanten in 2011
• 2x Gold in Gullblyanten 2011
• Diplom i Gulltaggen 2012
• Sølvtaggen of the year 2012
• Sølvtaggen for januar 2012
• Favourite Website Awards Site of day

Read about the project in Kreativt Forum
Read about Gulltaggen in Kampanje

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