After more than 5 years as Head of Digital Media at Los & Co I felt is time to move on. Today I stared as a Digital advisor & Concept Developer at Apt which is part of the Try Group.
Facebook loved the way we had used their platform during the launch of Wanted by Diplom-Is so they invited me to present the case at Facebook Visual Frist in Oslo. The event was held in Oslo at a skatepark (Skur 13) in front a a few hundred invited guests. A truly fun experience.
SAS teamed up with Norwegian artist Julie Bergan to launch their new uniforms with a carousel belt catwalk at Gardermoen Airport in Oslo. I worked with the launch plan in of the viral film the film in all channels.
Dette skjer på Kampanjeskolen 26. oktoberContent marketing – hva funker egentlig? Sammen med LOS&CO, Starcom Norway og Høyskolen Kristiania arrangerer vi Kampanjeskolen, og 26. oktober er temaet content marketing. Meld deg på her: http://events.kampanje.com/alle-konferanser/kampanjeskolen-content-marketing-2.0—dette-funker-faktisk/ Posted by Kampanje Event on Wednesday, October 5, 2016
This autumn Kampanjeskolen will have 3 session. I will be the host on the frist one and holding a lecture about which tools a marketeer must know in 2016, at the last one.
This summer I worked with several profiled influencers during the launch of Wanted, a new ice-cream from Diplom-Is. A real fun project I learn a lot from. The launch was done both in the influencers own channels and in Diplom-Is own channels. Check out the link for the films on Instagram.
The launch of Wanted had won bronze in Anfo Effekt 2016, sliver in Max Marketing Mix 2017 and where showcased as success story by Instagram.
The SAS team and I won yet another gold for SAS Comfy Challenge in Gulltaggen, the larges digital marketing conference and competition in Norway.
This week Arnstein Sarset and I held a talk for Os Kommue in Hordaland and mayor Terje Søviknes as part of their 10 years evaluation of their “Os inspirerer” branding (made by Grey World Wide). The was talk about region and community branding and technology these days. They liked it so much, they invited us back in May.
On Friday I and the SAS team at LOS&CO won two gold in Gullblyanten for Comfy Challenge in the category Stunt/Event and in Outdoor/Ambient. I have published the job earlier.
A photo posted by Arnt Christian Scheele (@twistedmind) on
Today I created one of Norway´s frist Canvas Ads for LOS&CO´s client SAS. SAS is whitelisted form Facebook to run some early ads before the official launch of the product in the end of February. I think it turned out pretty nice. It must be view in the Facebook app on a mobile phone. I believe this format will take over much of the native ads on the medias websites during 2016. I also got Kampanje to write about it.
This week I was a jury member for 3 categories in Max Marketing Mix. This was a fun experiences. I have only once before been in a awards jury, several years ago.
I have tried out something new, making TV commercials! It was very fun and the films turned out good. It was five One Call films tailor-made for TV 2 Sport Premium, the channel which broadcast the Premier League matches in Norway with Harry Redknapp. As a bonus we ended up with a few recording with Harry telling the story wrong which we used on One Call´s Facebook page as competition where you could win a free year with premier League and Mobile Broadband if you discover that was wrong.
See the rest of the films…
One Call was seeking a younger audience with content in their own channels, specially Facebook og YouTube. I worked with developing the idea and concept of creating a spin-off of TV 3´s Lukusfellen for their own channels. Starring Hallgeir for Lukusfellen and Petter Pilgaard. I also made the media strategy.
As on 17 professionals I was asked to participated in Dagbladet Anonnse Christmas Talk about 2015, the prospects for 2016 and which charity I would donate money to.
Gikk du glipp av årets siste Kampanjeskole: Markedsføring og tech? Her kan du se hvilken teknologi dagens foredragsholdere er avhengige av 🙂
I was asked to do another talk at Kampanjeskolen. This time my talk was about all you need to do after you have launched your campaign these days. Before the work usably endes the campaigns were launched.
My two worlds met then I held a 3 hours talk about Content Marketing at LOS&CO for Radio Metro, The Beat and Radio Rox. The seminar was set up to inspire all the people working at the 3 radiostations with every aspect of Content Marketing.
Gikk du glipp av «Kampanjeskolen: Viralkampanjer»? Her deler to av foredragsholderne tips og tanker 🙂 Vel møtt til «Kampanjeskolen: Ubevisst påvirkning» 13. oktober!
I was asked to do talk about who things are changing and who we need to adopt to trends and think in a new way.
This week I have been to Longyearbyen at Svalbard to inspire LOS&CO´s client Spitsbergen Travel, to best practice of sosiale media and use of digital channels for the future. The lecture has adopted the travel industry. Earlier I have led similar lecture for other clients at LOS&CO (unfortunately I can´t publish these lectures online). In return Spitsbergen Travel shows us their products as Rib Safari, Champagne tasting, Wild life camp, hiking among others.
I worked on this project as event organiser and digital producer together with the client, the creative team and the Swedish award winning digital agency B-Reel. The project won Sølvtaggen.
I was responsible for the implementation of the Play with tech event in Oslo. The event was co-operation between LOS&CO, B-Reel, Aftenposten and 6.sans. This was an event for the contributors clients and people in the industry to play with new technology as Leap Motion, Oculus Rift, Muse, WebSocket among others.
For Litago I was working on an app with customised emooijs with we called Moojis. In the frist version the Moojis could be used on Facebook, Facebook Messenger, Instagram, SMS, email or saved to the camera roll on the mobile device for any given use. We also med a song and music video for launch with the The Yum Yums, called Over and Over. Check it out on my radio show.
I worked as advisor and digital producer for the election campaign for Litago. We actually tried to run for government in Norway, but the TINE got cold feet and it ended up a fake election campaign during the 2013 election. Pretty fun experience with physical stands, sosiale media, film and PR in the press. It collected bronze medals in Gulltaggen, Anfo Effect and Max Marketing Mix. Litago was during this campaign probably the frist big brand in Norway to use Snapchat and Vine.
I as digital producer for DIST Creative worked together the client and the creative team to develop the concept and worked closely with award winning Swedish digital agency B–Reel. The projected used technology in new and exciting by reading children brainactivity to create artwork on the Varier Balance chair. The projects won serval awards after I started working for LOS&CO.
Since DIST Creative was heading against bankruptcy I change my employer to LOS&CO. Starting out as a digital producer and advisor. After a while becoming Head of Digital. Working with everything from sosial media, content, apps, mobile, websites to banners.