TRY Apt was awarded the 2019 honorary award in Gulltaggen 2019 for their 20 years history in the industry. I have only been working at TRY Apt for a little more than two years, but this was really fun and deserved. TRY Apt is a fantastic place to work ???
Since I’m an old radioguy, it was time to do my frist podcast. I participated in «Gunnar guide to voksenlivet» with Gunnar Gundersen takling about voice assistents, with main focus on Google Assistent.
Again I was selected to be in one of the Gulltaggens jurys. This time is was the Technical craftmanship jury.
One of TRY Apts clients are the Fregrance Creators Assosiation based in Washington DC. My team run a Google Sprint based workshop in Washington for all their members which among others are Proctor & Gamble and Johnson & Johnson.
After Pål Smitt-Amundsen and I held the talk about our experiece with Google Assistent on Norwegian, at the Performace Conferance we were asked to do talk for: P4 Gruppen and Bauer Media at a breakfast seminar for voice assistents and radio at Saga Kino. Mediaforum Fagdag for «voice controlled assistents» at VG auditoret Google Norway for one of their clients, Komplett.
I was asked both, to be in the jury for Performace Awards from INMA and a speaker at The Performace Conferance at Saga Kino. Together with my colleague, Pål Smitt-Amundsen fra TRY Apt, we held a talk about our experience with Google Assistent in Norwegian. We got the best rating on our talk from the audience.
I have been working on one of the frist Action on Google for Google Assistent in Norwegian. A pilot for TINE which present their most populare recipies. The launch of Google Assistent got a lot og media coverage and me an APT was in the middel of it. We also made Actions for DNB and Gilde.
For Yrkesfagens År 2018, I organized the exhibition «Fremtidens yrkesfag» at Teknisk Museum in Oslo witch the Prime Minster Erna Solberg opened.
I work on a Telenor smart house project as a digital advisor, researching the possibilities to implement smart home solutions in to an old house there 89 years old Lisa lived.
I was responsible for the production of an interactive adshel for DNB Insurance. The digital board worked as a parking assistent.
TRY Apt teamet up with a Google Zoo team from Amsterdam and London to do a Google Sprint for an idea we had for Volkswagen which potencialy could be build with techology from Google.
After a few years break from INMA rask forces, I’m back. This time the group for Gadgets and Marketing.
After more than 5 years as Head of Digital Media at Los & Co I felt is time to move on. Today I stared as a Digital advisor & Concept Developer at Apt which is part of the Try Group.
Wanted by Diplom-Is has already in 2017 won a bronze in Anfo Effekt in the category New, a sliver in Max Marketing Mix in the category Product Production and Distribution and a diploma in Retailprisen for lanch of The year 🙂
I have been asked to join both the Max Markting Mix and Gulltaggen 2017 juries. Three categories in MMM and the Nordic Student category in Gulltaggen this year 🙂
Facebook loved the way we had used their platform during the launch of Wanted by Diplom-Is so they invited me to present the case at Facebook Visual Frist in Oslo. The event was held in Oslo at a skatepark (Skur 13) in front a a few hundred invited guests. A truly fun experience.
SAS teamed up with Norwegian artist Julie Bergan to launch their new uniforms with a carousel belt catwalk at Gardermoen Airport in Oslo. I worked with the launch plan in of the viral film the film in all channels.
This autumn Kampanjeskolen will have 3 session. I will be the host on the frist one and holding a lecture about which tools a marketeer must know in 2016, at the last one.
This summer I worked with several profiled influencers during the launch of Wanted, a new ice-cream from Diplom-Is. A real fun project I learn a lot from. The launch was done both in the influencers own channels and in Diplom-Is own channels. Check out the link for the films on Instagram. The launch of Wanted had won bronze in Anfo Effekt 2016, sliver in Max Marketing Mix 2017 and where showcased as success story by Instagram.
The SAS team and I won yet another gold for SAS Comfy Challenge in Gulltaggen, the larges digital marketing conference and competition in Norway.
This week Arnstein Sarset and I held a talk for Os Kommue in Hordaland and mayor Terje Søviknes as part of their 10 years evaluation of their “Os inspirerer” branding (made by Grey World Wide). The was talk about region and community branding and technology these days. They liked it so much, they invited us back in May.
On Friday I and the SAS team at LOS&CO won two gold in Gullblyanten for Comfy Challenge in the category Stunt/Event and in Outdoor/Ambient.
Today I created one of Norway´s frist Canvas Ads for LOS&CO´s client SAS. SAS is whitelisted form Facebook to run some early ads before the official launch of the product in the end of February. I think it turned out pretty nice. It must be view in the Facebook app on a mobile phone. I believe this format will take over much of the native ads on the medias websites during 2016. I also got Kampanje to write about it. The second one I made for SAS, it looked even better.
This week I was a jury member for 3 categories in Max Marketing Mix. This was a fun experiences. I have only once before been in a awards jury, several years ago.
I have tried out something new, making TV commercials! It was very fun and the films turned out good. It was five One Call films tailor-made for TV 2 Sport Premium, the channel which broadcast the Premier League matches in Norway with Harry Redknapp. As a bonus we ended up with a few recording with Harry telling the story wrong which we used on One Call´s Facebook page as competition where you could win a free year with premier League and Mobile Broadband if you discover that was wrong. See the rest of the films…
One Call was seeking a younger audience with content in their own channels, specially Facebook og YouTube. I worked with developing the idea and concept of creating a spin-off of TV 3´s Lukusfellen for their own channels. Starring Hallgeir for Lukusfellen and Petter Pilgaard. I also made the media strategy.
As on 17 professionals I was asked to participated in Dagbladet Anonnse Christmas Talk about 2015, the prospects for 2016 and which charity I would donate money to.
Gikk du glipp av årets siste Kampanjeskole: Markedsføring og teoch? Her kan du se hvilken teknologi dagens foredragsholdere er avhengige av 🙂 Posted by Kampanje on Tuesday, December 1, 2015 I was asked to do another talk at Kampanjeskolen. This time my talk was about all you need to do after you have launched your campaign these days. Before the work usably endes the campaigns were launched.
My two worlds met then I held a 3 hours talk about Content Marketing at LOS&CO for Radio Metro, The Beat and Radio Rox. The seminar was set up to inspire all the people working at the 3 radiostations with every aspect of Content Marketing.
Gikk du glipp av «Kampanjeskolen: Viralkampanjer»? Her deler to av foredragsholderne tips og tanker 🙂 Vel møtt til «Kampanjeskolen: Ubevisst påvirkning» 13. oktober! Posted by Kampanje on Wednesday, September 9, 2015 I was asked to do talk about who things are changing and who we need to adopt to trends and think in a new way.